Bootstrapping and convexity. Re-posting this as it's in the zeitgeist now.
https://mccormick.cx/news/entries/bootstrapping-and-convexity
@chris "Marketing is convex because there is only a small amount of reputational risk and you have to be reeeally annoying to reach that level."
I swear the most annoying ones have the most followers, so maybe that's a totally concave function.
Great article btw.
